10/7/2023 0 Comments Buy fitbit ionic![]() Part of the Ionic’s promise has yet to be fulfilled, because Fitbit Inc. The Ionic has no speaker or microphone, so it can’t do any of that (unless you buy Fitbit’s earbuds). On real smartwatches, you can speak to Siri or the Google Assistant, and hear spoken replies. There’s also a Pandora app, but it requires a paid subscription. You can load about 300 songs onto the Ionic, for playback through Bluetooth wireless earbuds when you’re working out (Fitbit even sells its own pair, although you can also enjoy any of the 40 models I reviewed here.) But you must load them from your computer using a crude Mac or Windows app called Fitbit Connect it shows only playlists, not songs or albums. (Take that, Apple Watch and your puny one-day battery!)īut as a smartwatch, the Ionic is bizarrely weak. And here’s the headline: five-day battery life. It has its own operating system and app store, plus GPS, water resistance down to 50 meters, swim tracking and lap counting, 2.5 gigabytes for storing music to play during your runs or workouts, and auto-recognition of 20 different exercises.) (Wait-wasn’t last year’s Fitbit Blaze supposed to be a smartwatch? Kind of, but the Ionic is far more developed. A lot, therefore, is riding on the new Fitbit Ionic, Fitbit’s first actual smartwatch, which costs $300. ![]() The common wisdom is that smartwatches are what’s eating Fitbit’s lunch. It laid off 110 people earlier this year. Its stock is at roughly $6.50 a share-down about 85% from its 2015 peak. “Brutal.”)Īnd Fitbit itself is struggling. (“It’s a tough category,” Microsoft CEO Satya Nadella told me. Microsoft ( MSFT) discontinued its fitness band in 2016. Nike ( NKE) discontinued its Fuelband in 2014. But according to the sales figures, not everyone is so enthusiastic about fitness bands.
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